”;

Social media, or Web 2.0, is all the rage. Since millions of people are
flocking to the various social media, it’s a great opportunity for
churches. We’ve been looking at the various forms of social media and
how Church’s can use social media as part of their church marketing
strategy and more importantly, use social media to share the message of
Jesus Christ. My previous set of articles focused on the social
networking site, Facebook. Today, I want to turn our focus to another
social networking site, Twitter.It’s a Blog. It’s a Facebook. No, It’s Twitter:Twitter
is currently the third most popular social networking site in the
world. It’s kind of like a cross between Facebook and a blog. Instead
of posting entire articles as you would in a blog, you post short
messages, called “tweets”, that are 140 characters or less. Like
Facebook, your messages get shared with all the people who are
“following” you. Unlike Facebook, there are no ways to share pictures
and videos, setup events, or personalize your Twitter homepage, like
you can a Facebook Page. It’s all about the tweets.Anytime – Anywhere:One
of the best aspects of Twitter is that it’s easy to use (not technical
at all) and it’s able to be connected to your mobile phone. If you can
text, you can twitter (though you can also tweet from your computer).
So, unlike your blog, website, or even Facebook, you can tweet from
anywhere. If you’re standing in line for a movie, you can tweet from
there. If you’re in Paraguay on a mission trip, as long as you have
cell service, you can tweet from there. If you’re in church listening
to the sermon…well, maybe you should wait until after the sermon.What’s The Point?So,
what can you do with a 140 character message? You won’t be writing an
exposition on predestination or posting a sermon transcript. Twitter is
self described as being about the everyday, the little things that you
wouldn’t normally email someone about or blog about.“Real life happens between blog posts and emails.”On
a personal level, Twitter helps you connect with people and get to know
them better, by giving you a look into the everyday lives of the people
you follow. It’s like adding details to a drawing. Even people that you
see regularly have aspects of their lives that you probably are unaware
of, whether it’s books they are reading, shows they watch, or concerns
they have. Twitter helps people share those parts of their lives. That
in and of itself could be beneficial for churches as it can help your
congregation connect on a more personal level and help members of the
congregation connect with non-members.But there are more uses
of Twitter for churches. From announcing upcoming events, to involving
people in devotions, Twitter can be a useful tool for churches both in
church marketing and in achieving the mission of your church. In the
next few articles I’ll be talking a little more about Twitter and why
your church should be Twittering.

Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been providing Christian search engine optimization services for church marketing solutions and private school marketing. Find the original article at http://churchmarketingonline.com/2009/02/is-your-church-social-part-14-twitter-whats-a-twitter

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